Value of Culture CMU, 2016


International Master’s Level Course | June 6 – 11, 2016 Pittsburgh, PA | USA

The Value of Culture course, developed and implemented by the Centre for Research in Arts and Economics (CREARE), Netherlands, will be offered in Pittsburgh, PA (USA) in collaboration with Carnegie Mellon University.

The arts play an increasingly important role in modern society while creativity has become a driving force. Organizations want to be creative, professionals seek creative work and the economy of the future has to be a creative economy. A new world asks for a new perspective, and to understand the role of the arts, implies an awareness of the value that creative industries play in our contemporary times.

The funding models and support to arts and culture have undergone radical cuts given the global economic crisis. For arts and cultural organizations to sustain themselves and continue to offer creative programs, they are forced to think differently and act otherwise. A dynamic relationship between cultural entrepreneurship and sustainability, the role of new technologies, creating innovative and socially relevant products, services and working processes seems to be the way forward to manage this crisis. To do so, art and cultural practitioners and managers need to grasp a better understanding of the manner in which the cultural sector operates, especially how it relates to the society and economy. A challenge even bigger in developing countries where there is a lack of basic infrastructure and financial support, with culture being relegated to a subsidiary issue in economic policies.

This short, five day intensive course offers the cultural economic perspective. It introduces new concepts, other ways of thinking from which practitioners in the cultural sector can benefit and that students in a variety of disciplines can apply in their study. It will explore the characteristics of cultural industries and environments that foster creativity in economy and society as a whole.

One of the questions addressed is how creativity can contribute to better government policies and better leadership in professional organizations. The course, for 20 selected participants, will provide both theoretical and practical knowledge. As part of the process participants will learn by interacting with texts, teachers, and with each other.

Program and method

The course will consist of a series of interactive seminars, group discussions, a few workshops, and an excursion and discussions with cultural leaders from the surrounding area.

The participants will gain up to date knowledge about the cultural economic perspectives in the development of the creative economy, cultural cities and industries; about the functioning of cultural organizations within the new context and how cultural entrepreneurship, strategic planning and marketing techniques contribute to their success; about the new ways in which cultural policy evolves. They will learn when and how economic thinking applies but they also will find out about the value based approach that stresses the role of values, and points out the different logics for the realization of values.

Participants will receive several texts in advance that they are asked to read and study before the beginning of the course. They are also asked to formulate a case that corresponds to their input to the discussions. Throughout the course they will relate new gained knowledge and insights to their case. A group assignment is intended to stimulate the discussion among the participants and to make them apply what they have learned.

The experience of previous courses is that participants do not only learn from the texts and the interactions with the faculty but also from each other. The composition of the group and the participation of people with interesting and varied backgrounds prove to stimulating each time again.

Note: The course begins with the questions and experiences of participants. For this reason applicants must send in advance a description of the project they are working on, the challenges they face and what are their expectations about the course. Please refer to application form for details. 


The faculty includes academics/ instructors with considerable research and teaching experience in the field of cultural economics as well as cultural leaders operating in the local context. The faculty is led by professor dr. Arjo Klamer (Erasmus University, Rotterdam).  Further information about faculty members can be found on CREARE’s website. 

Who can apply:

•   Students pursuing academic interests surrounding Arts Management, Arts Administration, Economics, etc.

•   Representatives of the cultural sector (e.g. cultural organizations, arts organizations, policy makers,                            and individual culture and arts practitioners). 

•   Representatives of relevant advisory bodies (e.g. academicians, cultural leaders).

•    Faculty/Teachers and Post-Graduate students from various creative fields. 

                                                Seating Capacity: 20 participants only

Tuition for the 5-day course is $1,675. In order to preserve the intimate one-on-one educational environment valued by the CREARE team, only 20 seats will be available for the course. Tuition includes 30+ hours of instruction, an extensive academic collection of learning materials that includes published journal articles and essays from top cultural economists around the globe, and a field trip to a cultural institution in Pittsburgh where we will discuss our learning through the eyes of local arts managers.

The Centre for Research in Arts and Economics provides 2 grants covering 40% of the tuition fee. Candidates are invited to send their CV, a motivation letter and a recommendation letter with their application for the program.

Carnegie Mellon Alumni will receive 20% off the cost of tuition.

Download the application, complete and send it to

Deadline to submit the application: May 1, 2016.

© CREARE Foundation
Search | Contact | Sitemap | Credits | Site Map Powered by gp|Easy CMS